#BLOOM COLLECTION

HIM and HER | The rose is the symbol of each of us and goes through jealousy, sadness and love - meant to be the final stage. The Rose Jam wants to keep the essence of the rose, of love, forever - so that everyone can try it . Versatile, unisex , digital print and minimalistic details talk about the blooming of natural beauty, of love, without masks. Made with her mother and grandmother, the rose jam shows the personal universe of the designer, family traditions brought into a contemporary context , kept alive in our minds, hearts and the essence of the garments. #feelme #breakme #tasteme -- #bloom means digital prints transformed into a personal experience.

TEXT: Patricia Luiza Blaj

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#bloom #heart #rose #urban #life

About Flore Diana

Flore Diana is yet another talent of which UAD (University of Arts and Design Cluj Napoca) can be proud of. She studied fashion design and in 2010 Diana earned her Bachelor's degree and debuted with the "Black Tales" collection, followed by her Master's degree and the "Repressed Memory" collection in 2012. "Sick Love", Flore's fourth collection, brought along a rebranding for the young designer's business: the philosophy of the rose. Her logo also took the shape of the thorny flower. A lot of people assumed that the rose was in relation with the designer's name, but the change was actually inspired by something we are all attached to: childhood memories.

Diana's grandparents used to have a garden filled with roses and in each summer they'd present their beloved granddaughter the new species they'd grown. Looking back, the most beautiful has always been the pastel pink one, rose from which her grandmother used to make jam. She started her styling career, along with Raluca Popa, Carmen Chereches and Florina Farcas, working for The National Pop Music Festival of Mamaia (Festivalul National de Muzica Usoara Mamaia) for two years in a row. Coordinated by Liana Martin, the four girls styled renowned artists' stage outfits. Two other pillars on which she could rely throughout her career were professor Elena Basso Stanescu together with graduate assistant and acclaimed fashion designer Lucian Broscatean.

All the support made it easier to create, together with Raluca Popa, Carmen Chereches, Ivascu Alexandra and Florina Farcas, the M17 Designers platform. Her biggest styling project took place during the third season of X Factor Romania, in which, together with acclaimed stylist Catalin Enache, she was responsible not only for the contestants' outfits, but also for the jury's and the announcers' to be impeccable. Since 2015, Diana Flore is part of the creative team behind the Irina Schrotter brand, together with Lucian Broscatean and Carmen Chereches. Schrotter's last collection (Spring/Summer 2016) was presented on the Vienna MQ Fashion Week's runway.

TEXT: Patrica Luiza Blaj


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